Playbooks from the Outfold process
The templates and runbooks we use to run content for clients, as documents you read in the browser, print or hand to your own AI. Pay once, open it right after.
Client onboarding kit
All six client templates in one purchase: dossier, answer ledger, brand, strategy, system and lot brief.
$29Client dossier template
One dossier for every fact, promise, contradiction and gap about a client, so nothing said on a call is lost.
$9Answer ledger template
Every answer a client gives, and what you did with it, row by row. No production starts while a row is missing a decision.
$9Brand and positioning template
The one client document for names, colours, fonts, value proposition, bios, audience, positioning and red lines.
$9Strategy proposal template
A one page strategy the client can read and approve, with your internal reasoning and market scan kept in a separate part.
$9System proposal template
Show a client how their content will be made: who does what, what they approve, what is automated, and what you need from them.
$9Lot brief template
The single brief a production agent, or a freelancer, reads before making a batch of content.
$9