Strategy proposal template

A one page strategy the client can read and approve, with your internal reasoning and market scan kept in a separate part.

One time. Instant access.

Secure checkout by Stripe. You open the document on the next page, right after you pay.

What is inside

In one paragraph
1. Objective
2. Audience
3. Positioning
4. What we make
5. Platforms
6. Cadence and price
7. Look
8. Sourcing and rights
9. What we test first
10. How we measure and review
11. What we will not do
Questions for you
Changes
Reasoning (internal, not sent)
Market scan (internal)

Who it is for

Agencies who sell content and need a proposal that states objective, audience, formats, platforms, cadence, tests and what you will not do.

What you get

One document you read in the browser, print, save as PDF or hand to your own AI, with a download button for each. The page address you land on after paying is your copy: keep it.

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